Skip the big-box chains and choose our winning franchise.
A Fitness Franchise that Performs
Step into a D1 Training facility and you’ll immediately recognize that we’re not your average big-box membership gym.
ABOUT D1 TRAINING

A D1 franchise offers a training experience typically reserved for D1 athletes. This is not your typical Workout of the Day or trendy, training fad.

It is a training model based on 5-8-week programs, designed by D1’s National Head Speed and Strength Coach Panel, underpinned by a periodization philosophy that all competitive and elite athletes use to perform at their highest level.

The 5-component program is designed for the individual athlete just like a Division 1 strength trainer would design a program for one of their athletes.

WHAT SETS A D1 TRAINING FRANCHISE APART

Our core values set us apart. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.
We Stand Above the Competition

Our fitness franchise provides clients with guided training typically only found in Division 1 programs.
Our Story is Rooted in Athletic History

D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.
D1 is an Affordable Opportunity

Breaking into the $30 billion fitness industry is remarkably affordable with D1. Our franchise gym system delivers you the support you need to get started.
Why Now is a Great Time to Own a D1 Franchise

With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.
Athletes Love Training at D1

A business is only as strong as its customer base, and at D1, our customers love us. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit.

TRAINING & SUPPORT

We offer comprehensive training programs and highly visible brand image and marketing.
You’ll attend a three-day, extensive training at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs.
We guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff.
We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility.
D1 training positions you for long-term revenue growth.
The D1 Training franchise provides you the opportunity to join the $30 billion fitness industry, an explosive market that’s experiencing a staggering 2.1% growth each year, according to business research firm IBIS World1. Breaking into this growing industry doesn’t have to break the bank. In fact, you will realize how remarkably affordable D1’s franchise costs are.