Are you ready to join Australia’s largest float and wellbeing network? We’re on the lookout for passionate franchise partners who want to create a wellness haven in their community.
Our franchise system centres around a blend of transformative experiences through a combination of float therapy (using sensory deprivation to achieve deep relaxation), infrared saunas (detoxifying the body using heat and light) and massages (relieving tired muscles). This has created a following of loyal clients who are intent on unplugging, unwinding and unlocking their health and wellbeing goals.

With the City Cave Guest App, guests can book in seconds, manage memberships, receive reminders, and rebook effortlessly, helping drive retention and lifelong value from day one.

City Cave, established in 2016, has swiftly expanded to over 70 centres across Australia, as well as launching into the USA. The brand’s founders, Tim Butters and Jeremy Hassell, ventured into franchising in 2018 after their own profound experiences with float therapy. Since then, City Cave Float & Wellness Centre has rapidly evolved into one of Australia’s most swiftly growing franchise systems.

To become a successful City Cave franchise owner, no prior experience is necessary. What we seek are individuals with a fervour for enhancing the health and wellness of their communities, individuals who resonate with our core values. Everything we do is rooted in the principles of Abundance, Collaboration, Balance, and Empathy.
The City Cave franchise model caters to owner-operators and engaged investor-operators.

Marketing Support

City Cave provides comprehensive national marketing and campaigns, plus access to vetted and dedicated local marketing partners to manage your digital advertising and optimisation. You’ll also benefit from our Annual City Cave Summit for alignment, learning and best practice sharing.

Training and Support

We’re dedicated to equipping our franchise partners for success. Our training and induction program includes:
Instructor-led one-week classroom training
In-centre practical one-on-one training
Access to over 20 hours of City Cave online courses
Ongoing support and access to experienced business coaches
Monthly benchmark reporting
Regular small group network meetings
Annual City Cave conference