Own More Than a Gym. Lead a Community.
EFM Health Clubs – Franchise Opportunities Australia‑Wide

People don’t join EFM to simply “go to the gym”.

They join something they belong to.

Since 1991, EFM Health Clubs has been at the forefront of Australian fitness building communities, changing lives and creating businesses that last. Today, with almost 25 clubs across five states (New South Wales, Queensland, South Australia, Tasmania and Victoria), EFM remains a proudly Australian, people‑focused franchise built on connection, not trends.

This is your opportunity to become a part of a proven fitness brand with decades of experience, a strong culture, and a business model designed for long‑term success.

The Original Group Training Specialists
Long before group fitness was trendy…
before boutique studios…
before “functional training” became a buzzword…

EFM was already doing it.

For over 35 years, EFM has been delivering structured, coach‑led group training that combines accountability, personalisation and community. While others have come and gone, EFM has stood the test of time, evolving with the industry while remaining true to its core values.

That experience matters.

It means:
A refined and proven training methodology
Strong member retention
Business systems shaped by real‑world operation
A franchise network built on trust and shared knowledge

Our Unique Member Offering
EFM combines:
The affordability and accessibility of a traditional gym membership
With the tailored support and coaching of personal training
Delivered through our EFM Personalised Training memberships and programs.

For members, this means better results, stronger relationships and a sense of belonging.
For franchise partners, it means a high‑engagement model that creates loyalty and long‑term value.

Members don’t just train at EFM… they become part of the EFM community.

Built for the Member Who Values Belonging
At the heart of every EFM club is our core member, often around their early 50s who is not chasing fitness trends or high‑pressure environments.

They’re looking for:
Community
Connection
Encouragement
And a place where they feel accepted and supported
For this member, fitness is about living well, staying active, and sharing the journey with others who feel the same.

EFM provides:
Coach‑led sessions where people train together
Familiar faces and genuine relationships
An environment where progress is celebrated at every stage
A club culture where members are known by name
No mirrors and No Heroes
This focus drives exceptional retention and long‑term membership, forming the backbone of a stable, sustainable fitness business.

EFM works because it serves a member who stays and that makes it a business that lasts.

A Proven, Low‑Cost Franchise Model
EFM offers a lower‑cost entry into fitness franchise ownership compared to many traditional gym models.

While franchisees still operate real businesses with operating expenses, our structure is designed to:
Reduce establishment and setup costs
Avoid unnecessary overheads
Support sustainable, measurable growth
This creates a more accessible pathway into ownership particularly for fitness professionals and business‑minded operators who want strong foundations without financial excess.

Lower cost doesn’t mean lower quality.
It means smarter decisions, cleaner systems and a focus on what truly drives success: people, coaching and community.

Turnkey Systems That Let You Focus on Growth
EFM provides a fully developed franchise system so you can concentrate on leading your club and your members.

This includes:
Integrated CRM and member management systems
Comprehensive operations manuals and processes
Online franchise communication platforms
Automated invoicing and reporting
Accounting system integrations
National marketing buying power and brand presence
Centralised website and social platforms
Access to fitness coach recruitment databases
Proven direct debit and member payment systems
You own your business but you’re never on your own.

National Marketing, Locally Focused
EFM runs a coordinated national marketing strategy, launched annually at our National Conference.

Franchise partners:
Contribute ideas and local insights
Receive marketing assets in advance
Benefit from professionally designed campaigns

Training, Support and Real Partnership
Before launching, all franchise partners complete:
One week of intensive initial training
From there, ongoing support continues across:
Business and financial management
IT and systems support
Member experience and retention
Coaching standards and program delivery
Peer support from experienced franchise partners
Our support team is accessible and invested — a call, message or visit away — because your success strengthens the entire network.

Who We’re Looking For
EFM franchise partners are leaders first.

Minimum requirement:
Certificate III in Fitness (or higher)
Beyond qualifications, we value:
Strong people skills
Alignment with EFM values
A desire to build community, not just manage a gym
Long‑term thinking and professionalism

Build a Business with Meaning and Longevity
EFM isn’t a short‑term concept.
It’s a brand built on experience, relationships and resilience.

If you’re looking for:
A proven, low‑cost franchise model
A respected Australian brand
Genuine support and shared ownership values
A business where members stay because they feel they belong