ELVI is a food retail chain, one of the pioneers of the franchise model in Latvia, which has been offering franchises to local food retail companies for 23 years. ELVI guarantees a stable brand, uniform purchase prices, extensive IT and marketing support, assistance in the daily work of the store and broad-based support for company development activities. The experience accumulated over the years allows ELVI to occupy a stable position in the Latvian food retail sector and successfully compete with large foreign chains. ELVI is one of the opinion leaders and strongest brands of local retail companies, focused on sustainable development, investing in both the modernization of retail outlets and cooperation with local communities. High-quality private label products also form a significant brand value – an excellent range of culinary and confectionery products.

Year of establishment: 2000

Year of franchise start: 2000

Company units: 0

Franchise units: 78

Total number of units: 78

Number of employees per unit: 3-35

Contract term: 60 months

An existing or new food retail company that is ready to invest in the development of its business and is looking for a reliable partner with extensive experience, knowledge and a range of support services offered. A company that wants to join a strong brand, highly values ​​quality and professionalism, and is ready to engage in creating brand value. ELVI provides partners with a range of functions and services that, being in the ELVI network, partners receive free of charge. These are very significant capital investments that the new entrepreneur would otherwise have to make out of his own pocket, such as assortment management and product group analysis, planning of various promotions, price reductions, marketing activities and advertising, concluding procurement contracts, price control and market monitoring, quality management, consulting of regional sales managers and training of store managers and other types of assistance. The franchisor also provides logistics services and extensive IT assistance.

Training

Initial training, when the new store and its staff are prepared to work in accordance with ELVI standards.

Regular training – regional sales managers and other employees regularly make repeat visits to re-teach and remind about what may have been forgotten.

Support

Product category management, financial analysis, unified procurement, concluding contracts with suppliers
Centralized logistics of dry and fresh goods throughout Latvia
Development and analysis of assortment planograms, support in creating an assortment based on financial results
Unified IT support – functionality and maintenance of servers, cash registers, technical support and software
Targeted marketing and public relations support, including activities focused on attracting customers and creating brand value
Regular support from sales professionals
Support in redesigning and equipping stores for customer-oriented, effective store operations
Unique, customer-favorite private label products and goods imported specifically for the ELVI network, which create the brand’s competitive advantages
More information and application here: https://franchising.lv/franchise/elvi/