Price: 31,900 EUR

For sale is a fully functioning Latvian e-commerce business in the natural products, health, food, cosmetics and dietary supplements segment with a long-standing history of operation, an established customer base, a network of suppliers and a full digital infrastructure.

The business assets are being sold (asset deal), not a limited liability company. The buyer does not take over the previous liabilities of the seller’s company.

Key metrics

• E-commerce brand with over 15 years of history
• Domain registered since 2007
• Jan-Aug 2026: ~75,000 EUR in sales
• Approximately 2,000 orders in the first 8 months of 2026
• Average gross margin: ~45%
• Share of repeat customers: ~42%
• Shopify customer database: 26,500+ customer profiles
• 2,200+ active SKUs
• Approximately 30 active suppliers in Latvia and Europe
• Email marketing system and automations established
• Over 17,000 EUR in sales revenue attributed to email marketing in 2026
• Facebook ~6,000 followers
• Instagram ~3,500 followers
• Threads and TikTok channels also established
• Existing Google organic visibility and long-term domain history

What is included in the deal

The buyer gets a ready-made e-commerce infrastructure:

• brand and domain;
• fully functional Shopify online store;
• customer database and email marketing infrastructure;
• product catalog, descriptions and images;
• brand visual identity and logo;
• Google Analytics, Search Console and Merchant Center infrastructure;
• Meta Pixel, advertising history and audiences;
• social media accounts;
• Salidzini.lv and Kurpirkt.lv accounts;
• established cooperative relationships with suppliers;
• courier and parcel delivery infrastructure;
• inventory of goods with a purchase value of approximately 6,000 EUR;
• warehouse/office equipment – shelves, computers, printers, barcode scanners, etc.

Why this business may be particularly interesting for a strategic buyer

The business is particularly suitable for a company that already has its own warehouse, logistics and e-commerce team.

By integrating the store into the existing infrastructure, it is possible to take over an already established 100,000+ EUR annual sales channel, customer base, supplier network and digital assets, while significantly reducing the current costs of maintaining a separate company.

The business has a significant repeat customer base and several product lines that have been in demand for years. Supply chains have been established for both Latvian and foreign products, including the necessary product localization and labeling processes.

At the same time, there is significant potential for further growth – so far paid advertising has been used very limitedly, Google Ads has practically not been used, but email marketing and automation are already generating sales.

Reason for sale

The owners’ decision to change the future direction of their operations and focus on other projects.

After the transaction, the owner is ready to help with the transfer of the business, introduction of suppliers, systems, procurement and takeover of daily processes for 1-2 months. After that, longer consultative cooperation is also possible by separate agreement.

The buyer is not obliged to maintain the existing business concept – the assets can be integrated into an existing company or developed as an independent brand.

Price: 31,900 EUR.

The price is negotiable for a reasonable offer.

Detailed information about the brand, sales figures, customer base, suppliers and other assets is available to a serious interested party after initial communication. Confidentiality guaranteed.