For sale is the online store trenins.lv, which operates in the sports, health and nutritional supplements niche in the Latvian market. The sale is a set of assets, not a legal entity.

Business Description

– Niche: sports, fitness equipment, sports nutrition, vitamins, nutritional supplements
– Market: Latvia, content in Latvian
– Platform: WordPress + WooCommerce
– Store launch: summer 2025

Included assets

– Domain trenins.lv (.lv), easy-to-remember, appropriate brand name
– Fully functional e-store (design, configuration, payment/delivery methods, email templates)
– Product catalog (sports nutrition, vitamins, training equipment) with descriptions and images
– Blog section and content
– Social media accounts:
• Facebook page
• Instagram
– Email database
– Supplier list and contact information (foreign suppliers of sports nutrition and equipment)
– All necessary access data (domain, hosting, social networks, email tool, etc.)

The business is currently in the development stage – there is no stable profit, because there is no sufficient marketing investments have been made. Potential to increase turnover by working with:
– paid advertising (Meta Ads, Google Ads),
– content marketing (regular blog, social networks),
– expanding the product range (e.g. sportswear, digital training plans).

Stocks can be sold together with the store or separately, price by agreement

Why am I selling

– Lack of time and investment to fully develop the project;
– I am focusing on other business activities.
The business has potential for a buyer who will be able to invest more actively in marketing and assortment development.

Ideal buyer

– An existing sports/health industry company that wants a new e-channel;
– A nutritional supplement wholesaler that wants a direct e-commerce channel;
– An individual entrepreneur with experience in digital marketing who is looking for a ready-made platform for development.

Price and conditions

– Price for assets (domain, website, social networks, content, contact network): €10,000 (including VAT)

(It is possible to use existing commercial and office premises, which are already fully equipped)

– Warehouse inventory can be purchased separately by agreement

– Legal entity (SIA) is not for sale

After the transaction, I am ready to provide support for the transition period (1–2 months):

– explanation of processes and systems,

– introduction of suppliers,

– consultations on marketing and platform use.