Distributor of educational toys with a well-established market share and personal relationships in the Latvian preschool education market since 1998.
About 65% of state kindergartens in Latvia are clients of this company, there are good connections and additional potential with private kindergartens. There are opportunities and prospects for significant expansion of cooperation to kindergartens in the Baltic States, as well as attracting more retail online stores.
The company’s process management is organized in such a way that two sales employees work to ensure daily work and outsourcing is involved in accounting, transport services and website software administration. The office and warehouse are rented and are located in the center of Riga. The company cooperates with at least 15 manufacturers and distributors, mainly in the EU.

Products and business profile
The product range is tested and fully meets the needs of preschool educational processes, i.e., educational toys, sports and music equipment, sensory equipment for special and rehabilitation institutions. The main sales methods are field sales to kindergartens, sales through its own online store and participation in procurement competitions, price surveys.

Company assets
The company’s assets include: office furniture, computers, warehouse metal shelves, a toy stock worth approximately 100 thousand euros, two domains with operating websites/online stores (one of the websites has undergone a reconstruction and modernization project financed by European funds worth 10 thousand euros), a logo, a customer database with e-mail addresses, telephone numbers, personal contacts, three active e-mail addresses, two recognizable company mobile phone numbers.

Company capital and finances
The company has a positive cash flow, very good profitability, a valuable toy stock (100 thousand euros).
Self-financed business without liabilities or loans.
Stable and proven suppliers.
The company is owned by one owner.
Forecasted 2025 turnover 220 thousand euros, profit around 45 thousand euros
Sale price of the company: 385 thousand euros
The company’s valuation is based on the EBITDA multiple, the value of online stores, inventory, the value of the company’s shares and good recognition and engagement among customers.